ANOM emerged in 2020 as Mona Patel's tribute to timeless elegance and craftsmanship. Rooted in both Los Angeles and Gujurat, India, ANOM mirrors her fusion of cultural heritages, a nod to her upbringing in Los Angeles with Indian roots. Her passion for jewelry blossomed from her mother and grandmother's trove of Indian pieces, heirlooms that told tales of their generations. Witnessing the stories woven into each jewel sparked her mission to help others craft their own collection using modern design and classic pieces.